Hi There!

My name is Hannah Cook and I’m excited to be your next personality hire.

Kidding, mostly.

My marketing philosophy is simple: what you see is what you get. I believe in clarity, honesty, and groundedness, above all else—and that there’s still plenty of room for creativity and cleverness along the way.

I’m truly glad that you’re here to browse my skills, work history, and portfolio of writing and marketing samples. I hope I do as good of a job selling myself as I will selling your product someday.

I look forward to connecting with you soon!

Portfolio
Contact

What You’re Signing Up For:

Copywriting & Editing

With an academic background in English and Marketing, my passion is for writing copy curated for medium, audience, and purpose. From syntax to vocabulary to punctuation, wordsmithery is what gets me out of the bed in the morning (along with a very hungry cat.)

Social Media Curation

Full disclosure: photo, video, and graphic design? Not really my things. What is my thing is a creating a research-based and well-rounded social calendar with copy that maximizes impressions and engagement.

Campaign Management

Type A personality means Grade-A results. I’ve got an eye for details with a mind for the bigger picture, enhanced by my experience in the cyclical settings of retail and the arts. Strategic planning, meeting deadlines, and evaluating results is my idea of a good time. And yes I am fun at parties, why do you ask?

Website Upkeep & SEO

Managing the migration of a 140-page website to new host site within the first year on the job? Been there, done that. Maintaining and improving said website ever since? Now one of my favorite parts of my job. I have an ever-increasing interest in SEO and UX and am constantly working to develop my skills.

Email Marketing

They say you never forget your first love, and as far as my professional life goes, that accolade belongs to email marketing. Curating engaging content with high open and click rates has been a through line across all my jobs thus far and not a task I hope to relinquish anytime soon.

Media and Partnerships

Sitting at a desk is fun and all, but getting up and out into the community is even better. I find great joy in connecting interesting stories with interested media outlets, as well as finding unique ways to cross-promote products and experiences among local business.

Where Have I Been All Your Life?

  • Writing & Editing

    • Writes copy across departments, genres, and mediums, including: press releases, program books, social media captions, newsletters, promotional emails, informational emails, website pages, appeal letters, direct mail pieces, and promotional physical collateral.

    • Curates surveys designed to efficiently and clearly gather demographic and behavioral data

    Digital Presence and Advertising

    • Originates, writes, and schedules social media content for six accounts across Facebook, Instagram, LinkedIn, and TikTok.

    • Creates promotional emails in Mailchimp and Wordfly to targeted audiences earning an average open rate of 57% and click rate of 5.3%.

    • Proposes and enacts new advertising strategies based on market research.

    • Manages advertising budget and provides educated financial recommendations to financial leadership

    Public Relations

    • Coordinates TV, radio, and print media coverage for artists and staff. 

    • Forges new connections and cultivate existing relationships with media outlets throughout Milwaukee.

    • Organizes creative partnerships with local businesses for mutually beneficial promotion.

    Major Projects & Project Management

    • Oversaw migration of 140-page website from Wordpress to Morweb hosting platform.

      • Wrote meta titles and meta descriptions to enhance click-through rate. 

      • Improved on-page SEO through strategic keyword research and content curation 

      • Compiled style guide for easy reference regarding language, assets, and formatting.

    • Initiated and completed transfer from Mailchimp to Wordfly email platform, including IP warmup.

    • Wrote commemorative books for The Nutcracker world premiere and the Company’s 55th anniversary.

    • Implements organizational protocols to streamline the flow of information for efficiency and clarity.

    • Audits records regularly for completeness and accuracy.

    • Oversees regular workflow of simultaneous projects across three Company branches.

    • Hires, trains, and supervises marketing interns.

    • Writes across genres for several companies in the Milwaukee area. Examples thus far include:

      • Blog posts to improve SEO rankings for targeted keywords and products.

      • Personal profile in magazine

      • White paper to communicate journal findings

    • Executed email marketing strategies from concept to final design on Zaius, earning an average open rate of 38.4% and converted rate of 4.78% by utilizing list segmentation and distinctive brand voices.

    • Coordinated details and timelines of monthly sale launches amongst various departments. 

    • Wrote, edited, and proofread company documents, including press releases, mailers, and letters.

    • Developed unique voices for four separate brand entities in email and visual communications.

    • Communicate with store staff to create awareness of omnichannel approach in order to increase overall brand awareness and sales

    • Edited adult fiction, nonfiction, and children’s manuscripts at the proofreading, copyediting, and developmental levels.

    • Drafted constructive and tactful feedback to authors that suggested improvement while retaining original artistic integrity.

    • Researched creative publicity opportunities and corresponded with possible promotional partners.

    • Wrote articles and book reviews for publication on press websites.

  • Awards & Scholarships

    • 4.0 GPA, Summa Cum Laude, and 7/7 semesters Dean’s List student

    • English Department Renaissance Scholar Award Recipient (2022)

    • Grant Recipient: Christian Women’s Leadership Circle (2020), Serve2Lead Center (2021)

    • Scholarship Recipient: Wisconsin State Academic Scholarship (2018-2021); WLC Presidential Scholarship (2018-2021): DAR Leo W. and Alberta V. Thomas Utz Scholarship (2018-2021)

    Research

    • Presenter: WLC Undergraduate Research Symposium (2019, 2021)

    • Major Projects:

      • “To Be or Not To Be A Bitch: Examining “Bitch” as a Slur, a Profanity, and an Act of Reclamation”

      • “Literature, Ethics, and Mockingjay: Teaching Morality to Secondary Students”

      • “Hard Times and the Suppression of Imagination”

      • “The Manic Pixie Dream Girl: Lessons in Modern Feminism”

    Extracurricular Involvement

    • Writing Tutor, 2019-2021

    • Opinions Editor, The SWORD Student Newspaper, 2020-2021

    • Student Director of Special Events, 2020-2021