Print Writing

Print definitely isn’t dead (and thank goodness—it’s my favorite medium.)

The majority of surveyed Milwaukee Ballet attendees cited direct mail as their incentive to attend a performance, while physical appeal letters effectively move donors to give. Other promotional collateral includes rack cards and brochures, which see high traffic at tabling events. This short-form copy targeted to specific audiences with set CTAs is always an enjoyable challenge for me as a copywriter

Non-promotional physical assets that I write include programs and long-form commemorative books, both of which require a great deal of gathering and synthesizing information for general audience appeal.

Please see below for a representative selection of my print writing acumen, with more samples available upon request.

Promotional Collateral

  • 'MKE MIX' Show Promo Postcard

    Audience: Past attendees of contemporary productions
    Goal: Sell tickets to the production by providing several connected points of interest appealing to different individuals

    EXPAND TO READ

  • 2024/25 Season Subscription Brochure

    Audience: Renewing and prospective subscribers
    Goal: Incentivize subscriptions by providing an enticing description of the season and outlining benefits, particularly pricing discounts.

    EXPAND TO READ

  • 2024 End-of-Year Appeal Letter

    Audience: Donors from the past two fiscal years
    Goal: Encourage renewed or increased donations by appealing to individual’s senses of civic responsibility in leui of government aid.

    EXPAND TO READ

  • Dracula Rack Card

    Audience: General; untargeted
    Goal: Provide an intriguing but concise description of the production to entice prospects to visit our website and buy tickets.

    EXPAND TO READ

Non-Promotional Collateral

  • "Cinderella " Program Book

    Audience: Cinderella attendees
    Goal: Provide accurate, contextualizing, and interesting information for audience members at the production.

    EXPAND TO READ

  • "Nutcracker" Commemorative Book

    Audience: Fans and those who built & funded the new production
    Goal: Provide a feel-good and interesting behind-the-scenes look at the creation of a new Nutcracker production

    EXPAND TO READ